Men’s T-shirts

Mythical Monsters

&

been there done that

series for Men

Mythical Monsters or how to tame your fears and turn them into summer figures.

Concept Effi Gavrilou

Illustrators Stefanos Koltsidopoulos, Spiros Derveniotis, Nestoras Kechagias

Minotaur The Minotaur in Crete was the unnatural spawn of a human mother and bull father.  He had a bull’s head and a man’s body, but what really ruined his reputation was eating only human flesh. Today, the Minotaur tries to clear his name by promoting the Cretan cuisine. 

Medusa Medusa was a Gorgon that goddess Athena transformed into a snake-headed bitch. After that divine intervention, Medusa turned all who dared look at her into stone. A symbol of female furry then, she now spends time in summer clubs seeking her long-lost beauty in a stone cold mirror.
Cyclops Cyclopes were three giants with a single eye in the middle of their
forehead. In the Odyssey, Odysseus managed to blind the Cyclops Polyphemus, after the giant ate six of his crew. Nowadays, he uses this very same eye to avoid old ladies, potholes, bumps, and small animals on Greek roads.
Hydra Hydra was a bloodthirsty dragon threatening Hercules with her nine heads. He would chop one off at the neck and two new ones would grow in its place. Finally he scorched the necks so no new heads could grow. Now, she uses lots of sunscreen and gets scorched no more.
The Hall of Fame

are artifacts from Greek museums perfectly matched up with one-liners.

Concept Effi Gavrilou

Illustrator Liliana Aretaiou

Graphic designer Nestoras Kechagias

Greek The toaster. Cycladic type marble figurine (2700/2600 BC) 
Museum of Cycladic Art, Athens Meme n. a unit of cultural information (a concept, belief, or pattern of behavior) passed on through generations by imitation, a way analogous to the transmission of genes. 




In 1976 Richard Dawkins coins the word meme (modeled on gene), from Greek root -mim, mimeisthai, to imitate

Greek Cast bronze griffin’s head(7th cent. BC) Archaeological Museum of Delphi Meme n. a unit of cultural information (a concept, belief, or pattern of behavior) passed on through generations by imitation, a way analogous to the transmission of genes. 
Greek Sun motif, decorated the gold cinerary larnax of Philip II(4th cent. BC) Museum of the Royal Tombs, Vergina Meme n. a unit of cultural information (a concept, belief, or pattern of behavior) passed on through generations by imitation, a way analogous to the transmission of genes. 

been there done that

series

Greece Been there done that
Greece Been there done that, but in Russian.